Consumers and their negative selves, and the implications for fashion marketing-Reference-Cited by-同舟云学术

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Consumers and their negative selves, and the implications for fashion marketing

Published:2012-10-12 Issue: Volume: Page:210-222
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Container-title:Fashion Marketing: Contemporary Issues
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Routledge

Reference1 articles.

1. Banister, E. N. and Hogg, M. K. (2001). Mapping the negative self: from ‘so not me’. . . to ‘just not me’. In Advances in Consumer Research (M. C. Gilly and J. Meyers-Levy, eds), Vol. XXVIII. Utah: Association for Consumer Research Conference (in press).

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