1. The green Fintech paradox: understanding the dynamics of green brand positioning and user decision-making in the digital financial landscape;Journal of Modelling in Management;2024-08-01
2. Green Marketing Strategies for Sustainable Fashion;Advances in Logistics, Operations, and Management Science;2024-06-28
3. Web of Wonders;Advances in Hospitality, Tourism, and the Services Industry;2024-06-03
4. Marketing in the Digital Age;Advances in Logistics, Operations, and Management Science;2024-05-31
5. Treating Textile Effluents for Sustainable Fashion and Green Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2024-05-28