Handbook of Brand Relationships
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Publisher
Routledge
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. How nostalgia in advertising increases brand love: a cross-country study;Journal of Product & Brand Management;2024-07-30
2. A generational study on self-referential advertising: How it affects attitude toward brands;Innovative Marketing;2023-10-09
3. Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices;Journal of Marketing;2022-01-04
4. Brand Fandom Insights;Multidisciplinary Perspectives on Media Fandom;2020
5. Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy;Journal of Brand Management;2019-02-02
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