Advertising Media Planning
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Publisher
Routledge
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Communicative Adequacy of Linguistics Features Incorporated in the Design of the National Microfinance Bank Commercial Advertisements in Tanzania;Issue 6;2022-12-31
2. Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies;Strategic Innovative Marketing;2019
3. Not just you: The construction of radio audiences through second-person choice in Peninsular Spanish;Language & Communication;2018-05
4. The boundaries for ad creativity: effects of type of divergence and brand processing and responses;Journal of Brand Management;2018-03-20
5. Beyond Demographics: Enhancing Media Planning with Emotional Variables;Advances in Advertising Research IX;2018
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