“Get High on Yourself”: The Effectiveness of a Television Campaign on Self-Esteem, Drug Use, and Drug Attitudes

Abstract

The effectiveness of a week long television campaign — Get High on Yourself — was assessed at three urban high schools, through measures of self-esteem, drug use, and drug attitudes administered ten days prior to the campaign and four weeks later. The results indicate no significant changes that could be attributed to the campaign. A significant relationship was obtained between level of self-esteem, drug use, and drug attitudes.