AIDS in the African Press

Abstract

Newspapers have the potential to take a leading role in AIDS education in Africa. With their relatively small circulations, they mainly reach educated urban citizens, a population particularly hard hit by the epidemic. This study reports findings of a content analysis of AIDS coverage of government owned newspapers in Senegal, Togo, Nigeria, Uganda and Kenya. Although most papers have printed educational articles, they have undertaken only a very minor role in any national effort. Coverage has tended to reflect government reaction, usually moving through stages of denial, scapegoating and blame before responding constructively to the epidemic. African countries surveyed are still largely engaged in epidemiological response to the epidemic; widespread education has not yet occurred. Newspapers have not yet fulfilled their potential as educational media.