Breast-Feeding: The Role of Multinational Corporations in Latin America

Abstract

The decline in birthrates in the developed countries of the world has forced multinational corporations engaged in the production of infant formula to seek out new markets in the developing countries, where burgeoning population rates potentially guarantee the long-term profitability of these corporations. This development, ostensibly benign and nutritionally advantageous to infants in developing countries, has serious public health consequences, due to the high relative cost of purchased formula and the paucity of hygienic facilities essential to the sterile preparation of bottle formula. This paper delineates in detail economic and contraceptive advantages of breast-feeding, and examines the role of health personnel and multinational advertising techniques which have catalyzed the decline in breast-feeding. In addition, the paper focusses on the question of cultural imperialism and current efforts to regulate the multinational firms through both United Nations groups and stockholders' suits. Finally, some suggestions are made concerning ameliorative public policy approaches to the breast-feeding controversy.