An Investigation of the Integrated Model of User Technology Acceptance: Internet User Samples in Four Countries

Abstract

National background of users may influence the process of technology acceptance. The present study explored this issue with the new, integrated technology use model proposed by Sun and Zhang (2006). Data were collected from samples of college students in India, Mauritius, Reunion Island, and United States. Questionnaire methodology and hierarchical multiple regression data analysis procedures were employed. The direct effects of the model's predictors were tested in relation to behavioral intention to use the Internet and self-reported Internet usage. Moderator effects were explored concerning users' country affiliation and extent of Internet experience. Findings supported the integrated model's prediction of intention. Country affiliation and experience appeared to moderate several of the relationships between model predictors and Internet criteria. Recommendations for encouraging student Internet use are based on the present findings and current literature.