Multidimensional Audience Analysis for Dynamic Information

Author:

Albers Michael J.1

Affiliation:

1. University of Memphis, Tennessee

Abstract

As technical communication gains the technology to deliver dynamic custom documents, the importance of audience analysis increases. As a major factor in supporting dynamic adjustment of document content, the audience analysis must clearly capture the range of user goals and information needs in a flexible manner. Replacing a linear audience analysis model with a multidimensional model provides one method of achieving that flexibility. With a minimum of three separate dimensions to capture topic knowledge, detail required, and user cognitive ability, this model provides the writer a means of connecting content with information requirements and ensuring the dynamic document fits varying audience needs.

Publisher

SAGE Publications

Subject

Education,Communication

Reference22 articles.

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