COLLECTIVIZING COMMUNICATIVE SPACES FOR COLLABORATION IN RURAL LODGING IN BRAZIL

Abstract

Collectivization and collaboration are categories essentially studied as a social dimension in urban contexts, despite the spatial dimension of rural realities. Given this reality of scientific studies, the research goal was to demonstrate collectivization for collaboration in rural lodging spaces from Sítio Hortêncio (Florianópolis, state of Santa Catarina, Brazil) as a research object. The research is a qualitative and descriptive study in view of space as a communicating empirical object. Bibliography and search in primary and secondary data sources, in loco spatial reading, and photographs of the spaces of the research object as support for spatial reading constituted the research procedures and instruments. First, collected data was approached by Semiotic of Peirce, followed by Benjamin Montage Theory. The semiotic and the montage theory presented themselves as unusual as methodological approaches for the Hospitality industry; the rural lodging space was an innovative attribute of approach for studies in the Hospitality area; rural lodging spaces revealed possibilities of political actions of collaborative, direct democracy for the empowerment of rural communities in Brazil. Collectivization and collaboration have been explained as urban phenomena. Therefore, the description of rural lodging spaces could legitimize other spaces that are not urban public spaces as support for collectivization and collaboration. The results gave meaning to rural lodging spaces, understood as communicators of collectivization for collaboration in the Brazilian rural territory.