Author:
Elizabeth Pico Leiva Cinthia,Antonella Cañete Benítez Gabriela,Martin Paniagua González Pablo,A. Dávalos Giménez Luis
Abstract
The objective of this work is to gain knowledge about the Importance of brand positioning in SMEs. The research was carried out with a quantitative approach. The level of research used is descriptive, the information obtained allowed us to draw conclusions to understand the situations of SMEs. To understand the result, a questionnaire with closed questions was posed, which will verify the importance of brand positioning in SMEs. The results were expressed through tables and graphs with their respective percentages.
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