Microbreweries in the Czech Republic: How does a connection to the local place influence marketing communication?
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Published:2022-12-29
Issue:2
Volume:14
Page:45-61
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ISSN:1821-2506
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Container-title:DETUROPE - The Central European Journal of Tourism and Regional Development
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language:
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Short-container-title:The Central European Journal of Regional Development and Tourism
Author:
Kincl Tomáš,Sláma Jiří,Bystřický Václav,Březinová Monika,Stejskalová Irena
Publisher
University of South Bohemia in Ceske Budejovice
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development