Market Segmentation Research: Beyond Within and Across Group Differences-Reference-Cited by-同舟云学术

Market Segmentation Research: Beyond Within and Across Group Differences

Published:2002-08 Issue:3 Volume:13 Page:233-243
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Marketing Letters

Author:

Allenby Greg,Fennell Geraldine,Bemmaor Albert,Bhargava Vijay,Christen Francois,Dawley Jackie,Dickson Peter,Edwards Yancy,Garratt Mark,Ginter Jim,Sawyer Alan,Staelin Rick,Yang Sha

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1023/A:1020226922683.pdf

Reference27 articles.

1. Allenby, Greg M., and Peter E. Rossi. (1999). ''Marketing Models of Consumer Heterogeneity,'' Journal of Econometrics, 89, 57–78.

2. Arthur, W. Brian. (1994). Increasing Returns and Path Dependency in the Economy. Ann Arbor: The University of Michigan Press.

3. Belk, Russell. (1975). ''Situational Variables and Consumer Behavior,'' Journal of Consumer Research, 2 (December), 157–164.

4. Ben-Akiva, Moshe et al. (1999). ''Extended Framework for Modeling Choice Behavior,'' Marketing Letters, 10(3), 187–203.

5. Dickson, Peter R. (1982). ''Person-Situation: Segmentation's Missing Link,'' Journal of Marketing, 46 (Fall), 56–64.

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