Author:
Desarbo Wayne,Ansari Asim,Chintagunta Pradeep,Himmelberg Charles,Jedidi Kamel,Johnson Richard,Kamakura Wagner,Lenk Peter,Srinivasan Kannan,Wedel Michel
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
31 articles.
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