The Importance and Necessity of the Research Field of Brand Excellence, A Review Article-Reference-Cited by-同舟云学术

The Importance and Necessity of the Research Field of Brand Excellence, A Review Article

Published:2024-05-26 Issue:2 Volume:1 Page:53-59
ISSN:3023-4964
Container-title:International Journal of Applied Research in Management, Economics and Accounting
language:
Short-container-title:IJMAEPUB

Author:

Shafiee Meysam,Yazdani Hamidreza,Ghasemi Zahra

Abstract

A research stream in the field of branding has grown rapidly in recent years and has developed as a multidisciplinary field involving various components. which leads to diverse and scattered research with different foci. However, this rapid development has created many prospects. Therefore, this multiplicity of views has made it difficult to conduct structured studies. We conducted this review to uncover the findings of researches and guide researchers to a future agenda.

Publisher

Arvin Arena

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