Impact of Motivators and Strategic Orientation on The Adoption of Green Supply Chain Management Practices

Abstract

This study aims to see how the motivational elements of green supply chain management influence company strategy and how green supply chain management (GSCM) practices may be successfully implemented to create sustainable performance in manufacturing enterprises. In a world economy with a rising sense of an organization's environmental imprint, many businesses see the value of GSCM processes. Awareness of environmental issues and environmental protection, on the other hand, vary significantly amongst countries. There is still a lack of academic and practical study on GSCM in Asian region. This study examines the motivators and strategic orientation that manufacturers have to implement GSCM and whether or not this can be viewed as an opportunity for them to add value to their businesses. This research will add to the knowledge about GSCM implementation in manufactures. The findings will provide a framework for future studies in this domain.