Transgressing CSR on the organizational value chain: How natural resource companiesgreenwash their processes

Abstract

This work addresses the question of how companies belonging tothe natural resource industryuse togreenwash their processes. For this purpose, a multi-case approach with five different cases in the Colombian context is adopted. Through the data analysis, an exemplification of each value chain greenwashing transgression at the company level is provided. Besides highlighting a real-life problematic with several implications in a sensitive context, the contributions of this work are twofold. First, this work contributes to reinforcing the notion of greenwashing and related transgressions by clarifying a concrete way of identifying certain deceptive practices related to the organizational value chain under conditions. Second, this work promotes the transferability of the concepts used for elucidating the reality of the value chain greenwashing phenomenon at different levels and in various contexts