Making a Reality: Inclusive Wedding Vendors and Extramarket Morality

Abstract

Abstract This article analyses a series of interviews with queer-positive wedding apparel and style providers. Vendors’ descriptions of their relationships with clients reveal a prioritization of embodied intersubjectivity. We explore vendors’ construction of themselves as providing respite, in the wedding apparel production process, from clients’ repertoire of experiences of exclusion in a hetero- and cisnormative fashion industry. The intercorporeal ethics at work in the relationships between vendors and clients suggests the persistence of what Wendy Brown has called “extramarket morality” inside the wedding attire marketplace.