Customer Perception of Green Advertising in The Context of Eco-Friendly FMCGs-Reference-Cited by-同舟云学术

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Customer Perception of Green Advertising in The Context of Eco-Friendly FMCGs

Published:2016-06-30 Issue:2 Volume:12 Page:169-182
ISSN:1813-5498
Container-title:Contemporary Management Research
language:
Short-container-title:CMR

Author:

Hassan Rumman, ,Valenzuela Fredy,

Publisher

Academy of Taiwan Information Systems Research

Subject

Management of Technology and Innovation,Management, Monitoring, Policy and Law,Marketing,Strategy and Management,Economics and Econometrics,Management Information Systems

Link

http://www.cmr-journal.org/article/viewFile/14796/pdf

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Product category rules development as a reference for PROPER life cycle assessment reporting: recommendations;IOP Conference Series: Earth and Environmental Science;2023-12-01

2. Analysis of the Conceptual Frameworks of Green Marketing;Sustainability;2023-11-05

3. Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA;Asian Journal of Communication;2023-02-10

4. The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products;International Review on Public and Nonprofit Marketing;2021-11-27

5. Do the customer relationship benefits influence expectation of continuity? Adoption of social customer relationship management to promote eco‐friendly products;Journal of Public Affairs;2021-05-25

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