Evaluation of The New Generation Home Boarding System Airbnb: Swot Analysis

Abstract

With the increasing demand for accommodation in countries with touristic potential, online reservation channels have started to be preferred more and more. The Airbnb system, which is the digital form of the home boarding system, is one of the alternative accommodation options preferred in recent years. Bringing a new understanding of the Airbnb system to the accommodation market may have positive results, as well as negative consequences due to legal loopholes and security problems. Globally developing standards and the pandemic process have changed consumer expectations. This situation has increased the competitive environment of all enterprises. In an intensely competitive environment, businesses need to think more strategically and make the necessary planning. In this context, SWOT analysis is a strategic method for businesses to achieve their future goals. Within the scope of the study, SWOT analysis of Airbnb business was made and it was aimed to contribute to the literature for different researches. As a result of the analysis, it was determined that the system brought a new dimension to the accommodation sector, but it had legal and security gaps. In addition, since the implemented online platform is a system that can be copied as well as creating potential for new business opportunities, the necessity of continuous updating has been revealed.