THE MEDIATING EFFECT OF PLACE ATTACHMENT ON INTENTION TO VISIT AMONG VISITORS TO JAZAN PROVINCE, SAUDI ARABIA

Abstract

This study examines the complex relationship among place attachment, visitor attributes, destination attributes, and intentions to revisit, providing valuable insights into the intricacies of sustainable tourism. Place attachment, which refers to the dynamic connections that are developed with particular destinations, significantly influences the likelihood that tourists will choose to revisit those locations. This research examines the above correlation in the tourism domain, specifically emphasising the function of place attachment as a mediating factor. Incorporating tourist attributes, destination attributes, and place attachment, the research forecasts travellers' likelihood of returning. The data was gathered utilising quantitative techniques, and Structural Equation Modelling (SEM-PLS) was employed for the analysis. The results of this study offer significant contributions to our understanding of the complex ways in which visitors make decisions and the impact that emotional connections have on their intentions to return to particular locations. By illuminating the interdependencies among these variables, the research makes a valuable contribution to the progression of sustainable tourism practices.