SOCIAL NORM AND ENVIRONMENTAL CONCERN AS THE PREDICTORS OF CITIZENS’ ACTUAL BEHAVIOUR TO ADOPT PUBLIC TRANSPORT IN TERENGGANU, MALAYSIA

Abstract

The increasing penetration of private motor vehicles for commuting demonstrates an astonishing vehicle reliance in Malaysia. The use of public transport could provide a promising alternative by enabling accessibility, reducing congestion and fatalities, and mitigating environmental problems especially in densely populated areas. However, the utilisation of public transport does not depend only on the intention but the actual use as well. Understanding individuals' readiness to adopt public transport are critical for improving sustainable mobility. Based on the theory of Interpersonal Behaviour (TIB), this study aims to assess the individuals' behavioural readiness to use for public transportation to improve sustainable mobility instead of using single-occupancy vehicles in Terengganu, Malaysia. This quantitative survey is distributed on 200 citizens at four densely-populated locations in cities of Terengganu, namely Kuala Terengganu, Chukai, Dungun and Jerteh. Data analysis is analysed using structural equation modelling of partial least squares (PLS-SEM).  The empirical results indicate that social norm and environmental concern are the main predictor that affecting the behavioural readiness on adopting public transport among the respondents. However, perceived value and affective construct do not have significant impact on citizens’ readiness to use public transport. Policy implications like enhancing service quality, promoting environmental benefits and implementing visible safety measures are addressed. As cities continue to invest in and prioritize public transport, they contribute to a more sustainable and resilient transportation landscape.