A CONCEPTUAL PAPER ON STIGMATISED DIMENSION TOWARDS RESIDENTIAL OVERHANG

Abstract

Property stigma refers to some characteristics, features, social values, or an event relating to land and buildings that can create a negative perception of a building, land, project, or neighbourhood area. It was identified as a significant factor contributing to the number of overhang residential units in Malaysia. This paper aims to develop a Conceptual Framework of a stigmatized dimension model for residential overhang properties that can assist the decision-making of the property market players (developers, planners, and property consultants). This study utilizes a desktop analysis that reviews previous scholars' conceptual frameworks. The conceptual paper develops four (4) stigma-related variables: Environmental stigma, phenomena stigma, neighbourhood stigma, and structural stigma. However, it is not an empirical investigation of property overhang since this paper needs to review in detail all the factors that influence the property overhang. The proposed conceptual framework will provide valuable insights into the stigmatized dimension of property overhang from the buyer's perspective. This paper provides an essential conceptual framework that will assist the property market players enhance their housing development and sales strategy, thereby increasing the bottom line. Subsequently, this will improve the property market efficiency and meet the demand and supply requirements.