The image of Russia in the consciousness of Russian youth: peculiarities of the value-semantic code of cultural representations

Abstract

The study involved 98 representatives of Moscow youth; 116 of Perm youth and 104 of Tyumen youth. A total 318 respondents, 44% young men and 56% young girls, aged 18 to 25. The 49 bipolar psychosemantic scale of the study describes the image of the country in terms of its strength and authority in the international arena, activity in transformations and various aspects of assessment. Respondents evaluated the images of “Russia-country”, “Future Russia”, “USA”, “China”. The categorical structures of young people's social representations about the country's image, identified in all three regions, have three substantively comparable factors: 1) “Welfare, progressiveness of the country”, 2) “Level of social distance”, 3) “Civilizational attribution”. The value-semantic component in the structure of young people's ideas fixes the cultural codes of Russian civilization: “beauty”, “generosity”, “mercy”, “kindness”, “spirituality”, “morality”.