Political mediageography: consumption of feminism in Northern Europe

Abstract

The article presents the results of a multidisciplinary analysis of such political constant (political sense) as “feminism”. New aspects of the reaction of societies to the practice of exercising political power in different regions and countries are revealed. The analysis was carried out on the basis of political media geography - a new discipline in political science. The author considers feminism as a political sense that fits well into the framework of “big” ideologies: communism, socialism, capitalism. The author uses the concept of a mental landscape, which can be considered as a way of thinking, attitude to any socially significant phenomena and processes of residents of a certain area, territory. The research is based on big data obtained from Google for the period 2010-2023 - the dynamics of Internet users’ requests in Nordic countries, according to topics that mark the meaning of “feminism”. The study concentrates on a new understanding of Internet bibliometrics, which takes into account the massive interest of users in various topics, expressed in the number of requests for certain keywords or phrases in a certain period of time. The author focuses on the phenomenon of anisotropy of mental landscapes especially in Sweden and Finland. Despite the fact that feminism still remains politically attractive, available empirical data indicate an increasing anisotropy of the mental landscapes of all countries in the region. Popularity of feminism fell below its peak. It is possible to predict the degradation of the ideology, the decline of its role as a factor and instrument of political struggle.