Effects of Pakistani TV Dramas on Social Behavior of Women-Reference-Cited by-同舟云学术

Effects of Pakistani TV Dramas on Social Behavior of Women

Published:2021-06-30 Issue:issue 2 Volume:volume 05 Page:154-165
ISSN:2663-7901
Container-title:Journal of Peace, Development & Communication
language:en
Short-container-title:JPDC

Author:

Zainab Mah-e-Laqa¹,Jabeen Dr. Shehla²,Noureen Dr. Abida³

Affiliation:

1. M.Phil. Scholar, Department of Media Studies, the Islamia University of Bahawalpur.

2. Assistant Professor, Department of Mass Communication, Lahore College for Women University, Jhang Campus

3. Assistant Professor, Department of Media Studies, the Islamia University of Bahawalpur.

Abstract

The basic goal of the study named “Effects of Pakistani TV Dramas on Social Behavior of Women” is to discover the cultivation effects of social issues/problems based Pakistani TV dramas on women of Bahawalpur. The researcher collects a sample of 300 women who live in Bahawalpur with different educational backgrounds by using purposive sampling. The researchers found that social issues based dramas have negative impact on women’s behavior moreover dramas are portraying the issues as exactly as they are prevailing in the society. The study describes that women get more information regarding social issues that are portrayed in the society”. It also illustrates that women believe dramas play an important role in the resolution of social issues and problem in the society.

Publisher

Peace and Development Foundation - PDF

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