Analisis Faktor yang Mempengaruhi Loyalitas Pelanggan Asuransi Kesehatan di Jakarta
-
Published:2018-03-31
Issue:1
Volume:6
Page:72-81
-
ISSN:2302-2663
-
Container-title:Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB)
-
language:
-
Short-container-title:JPEB
Abstract
The purpose of this research is to know the influence of corporate image, customer trust, social bond, customer satisfaction toward health insurance customer loyalty. Respondents in this research is health insurance participants in Jakarta. The method used in this research is a quantitative method with using convenience techniques sampling. The number of respondents 250 individuals. Collected data analyzed the validity and reliability. Research hypothesis tested with Structural Equation Modelling (SEM).
Publisher
Universitas Negeri Jakarta
Subject
Computer Networks and Communications,Hardware and Architecture,Software
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献