To Study The Role Of Marketing In Human Resource Management

Abstract

In today's corporate landscape, the integration of various organizational functions is essential for sustained success. Among these functions, marketing and human resources management (HRM) play a critical role in shaping a company's culture, attracting top talent, and promoting a positive employer brand. Marketing strategies, such as advertising, public relations, and social media campaigns, are instrumental in shaping how an organization is perceived by its workforce. Consistent messaging that aligns with the company's values and culture helps in creating a positive employer brand. When HRM aligns its practices with the marketing messages, it fosters an environment where employees are proud to be associated with the organization. This paper examines the dynamic relationship between marketing and HRM and highlights the important role that marketing plays in influencing her HR strategies and practices.