Author:
Curren Mary T.,Folkes Valerie S.,Steckel Joel H.
Subject
Marketing,Business and International Management
Cited by
79 articles.
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1. The right metrics for marketing-mix decisions;International Journal of Research in Marketing;2021-03
2. The Destructive Effect of Complex Analytics on Innovativeness;Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work;2021
3. Price and quality decisions by self-serving managers;International Journal of Research in Marketing;2020-06
4. Normalizing vs. analyzing: Drawing the lessons from failure to enhance firm innovativeness;Journal of Business Venturing;2020-01
5. Climbing the down escalator;European Journal of Marketing;2019-11-11