Market-Oriented Management Systems: The Current Status
Author:
Publisher
JSTOR
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Role of Organizational Culture and Process-Structure in Marketing Intelligence;Journal of Cases on Information Technology;2017-01
2. The Quest for the Dependent Variable to Measure Marketing Information System Success: An Empirical Investigation;Proceedings of the 1995 World Marketing Congress;2015
3. The Success of Marketing Management Support Systems;Marketing Science;1999-08
4. A contingency model of marketing information;European Journal of Marketing;1998-02
5. The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems;Journal of Marketing;1997-07
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