Author:
Green Paul E.,Carmone Frank J.,Wachspress David P.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
70 articles.
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1. Analysis Of Marketing Experiments with a Categorical Response Variable;Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference;2015
2. Reconstruction of Incomplete Multivariate Categorical Data: A Useful Tool for Marketing Research;Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference;2015
3. Measuring Association Among Qualitative Variables for Brand Preference Testing: An Information Theoretic Approach;Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference;2015
4. An Investigation of the Predictive Validity of Bipolar Adjective and Graphic Position Scales;Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference;2014-11-25
5. Marketing, Statistics in;Wiley StatsRef: Statistics Reference Online;2014-11-17