The Application of Attitude Immunization Techniques in Marketing
Author:
Publisher
JSTOR
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by 22 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Firm Strategic Behavior Versus Consumer Behavior: An Explanation Through the Inoculation Theory;Marketing Challenges in a Turbulent Business Environment;2016
2. Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity;Journal of Marketing;2015-11
3. Don’t try harder: using customer inoculation to build resistance against service failures;Journal of the Academy of Marketing Science;2014-08-13
4. Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format and the Role of Personal Relevance;Psychology & Marketing;2012-12-03
5. Community acceptance of recycled water: can we inoculate the public against scare campaigns?;Journal of Public Affairs;2012-04-23
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