Advertising and Coordination
Author:
Publisher
Oxford University Press (OUP)
Subject
Economics and Econometrics
Link
http://academic.oup.com/restud/article-pdf/61/1/153/4420985/61-1-153.pdf
Cited by 47 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Does brand capital improve stock liquidity? Evidence from China;International Journal of Finance & Economics;2023-12-17
2. Effects of teaser rates on new credit card customers’ spending and borrowing: an empirical analysis;International Journal of Bank Marketing;2022-07-15
3. Brand capital and credit ratings;The European Journal of Finance;2022-02-18
4. Brand Capital and Stock Price Crash Risk;Management Science;2021-12-07
5. Partial commitment in an endogenous timing duopoly;Annals of Operations Research;2019-01-16
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