A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior-Reference-Cited by-同舟云学术

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A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

Published:1995-02 Issue:1 Volume:32 Page:66
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:
Short-container-title:Journal of Marketing Research

Author:

Bucklin Randolph E.,Gupta Sunil,Han Sangman

Publisher

JSTOR

Subject

Marketing,Economics and Econometrics,Business and International Management

Cited by 42 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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