A Scale for the Measurement of Attitude toward Candidates for Elective Governmental Office

Abstract

The approach of another presidential campaign should bring with it a renewal of plans for the study of the election process by a number of students of parties and of public opinion. An important instrument for use in any such investigation would be a scale for the measurement of attitude toward candidates for elective governmental office. The writer considers it timely, therefore, to release for possible use a candidate scale which has undergone considerable testing during the past four years. The psychophysical methods adapted to the use of scale construction by Professor Thurstone have been employed in the production of this scale.