Generic Fluid Milk Advertising, Demand Expansion, and Supply Response: The Case of New York City

Author:

Liu Donald J.1,Forker Olan D.1

Affiliation:

1. Department of Agricultural EconomicsCornell University

Publisher

Wiley

Subject

Economics and Econometrics,Agricultural and Biological Sciences (miscellaneous)

Cited by 26 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Evaluating Fluid Milk Advertising in Ontario: The Importance of Functional Form;Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie;2008-11-13

2. The measurement of marketing efficiency in the presence of spillovers: theory and evidence;Managerial and Decision Economics;2006

3. The Generic Advertising Controversy: How Did We Get Here and Where Are We Going?;Review of Agricultural Economics;2003-12

4. Estimating the Effects of Non-Price Promotion on Export Demands for U.S. Poultry Meat;Journal of International Food & Agribusiness Marketing;2003-01-06

5. Multicriteria analysis in agricultural marketing: The case of French olive oil market;European Journal of Operational Research;2001-04

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