Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
14 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Managing Consumer Loyalty;International Journal of Asian Business and Information Management;2020-01
2. Managing loyalty through brand image, judgement and feelings for leveraging power brands;Management & Marketing;2016-12-01
3. Evidence of a New Brand’s Success: Five Measures of Buyer Acceptance;Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference;2015
4. Empirical Evidence of Repertoire Size;Australasian Marketing Journal;2013-02
5. Teaching the history of marketing theory;Journal of Historical Research in Marketing;2010-10-26