The Expanding Role of Marketing in the 1970s
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment;RAUSP Management Journal;2021-05-31
2. Doação de Órgãos no Brasil: Uma Análise das Campanhas Governamentais sob a Perspectiva do Marketing Social;Revista Brasileira de Marketing;2015-09-28
3. ’Marketing in the 1970s: A Symposium’ Revisited and a Trepidations Peek at the 1990s;Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference;2014-11-25
4. Reflections on The History of Marketing Thought;Journal of Historical Research in Marketing;2009-07-10
5. Introduction;The Routledge Companion to Nonprofit Marketing;2007-12-13
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