Marketing Principles
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Modeling Consumer Distribution Channel Switching Behavior: The Case of Direct Vs. Traditional Channels;Global Perspectives in Marketing for the 21st Century;2015
2. As necessidades e os desejos na formação discursiva do marketing: base consistente ou retórica legitimadora?;Cadernos EBAPE.BR;2007-12
3. A consumer model for channel switching behavior;International Journal of Retail & Distribution Management;2002-04
4. Robert Bartels and the History of Marketing Thought;Journal of Macromarketing;2001-12
5. Breakfast in Detroit: Economics, Marketing, and Consumer Theory, 1930 to 1950;Journal of Macromarketing;1998-12
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