The Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management-Reference-Cited by-同舟云学术

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The Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management

Published:2007-07 Issue:4 Volume:49 Page:112-131
ISSN:0008-1256
Container-title:California Management Review
language:en
Short-container-title:California Management Review

Author:

Bryce Herrington J.

Publisher

SAGE Publications

Subject

Strategy and Management

Link

http://journals.sagepub.com/doi/pdf/10.2307/41166408

Reference62 articles.

1. GaryMiller, "Why IsTrustNecessaryin Organizations?The MoralHazardofProfit Maximization," inKarenCook, ed.Trust in Society (New York,NY:Russell Sage Foundation,2001), pp.307-330;

2. Trust in Organizational Superiors: Systemic and Collective Considerations

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