The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty
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Published:2007-07
Issue:4
Volume:49
Page:90-111
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ISSN:0008-1256
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Container-title:California Management Review
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language:en
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Short-container-title:California Management Review
Publisher
SAGE Publications
Subject
Strategy and Management
Cited by
617 articles.
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