Building a Chain of Customers: Linking Business Functions to Create the World Class Company
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Published:1992-07
Issue:3
Volume:56
Page:124
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ISSN:0022-2429
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Container-title:Journal of Marketing
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language:
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Short-container-title:Journal of Marketing
Author:
Shields David,Schonberger Richard J.
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Cited by
1 articles.
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1. Marketing – in Chaos or Transition?;European Journal of Marketing;1994-03