Affiliation:
1. University of California(Berkeley)
2. University of Florida
Subject
Economics and Econometrics,Agricultural and Biological Sciences (miscellaneous)
Cited by
20 articles.
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1. Advertising;Reference Module in Social Sciences;2024
2. Import and Retail Demand for Orange Juice in Canada;Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie;2008-11-13
3. Dynamic Effects of Peanut Butter Brand Advertising;Journal of Food Products Marketing;2001-03-12
4. Generic Advertising; and the Structural Heterogeneity Hypothesis;Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie;1994-11
5. A structural latent variable approach to modelling consumer perception: A case study of orange juice;Agribusiness;1993-07