Subject
Marketing,Business and International Management
Cited by
3 articles.
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1. Entertainment Marketing;Foundations and Trends® in Marketing;2017
2. Reducing Spurious and Uninformed Response by Means of Respondent Warnings: An Experimental Study;Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference;2015
3. Measuring exposure to advertisements.;Journal of Applied Psychology;1951