Abstract
An analysis of the aircraft industry's public relations campaign suggests that individuals' thoughts and feelings about airplanes and atomic weapons, domestic politics, and international events had greater influence on public opinion and political action than the PR program. However, the industry's public relations program did bring together many groups interested in air power. By linking these groups and capitalizing on the domestic and international situation, the public relations firm Hill and Knowlton of New York helped to create a climate in which air power was an acceptable solution to national defense and budgetary problems.
Publisher
Cambridge University Press (CUP)
Subject
History,Business, Management and Accounting (miscellaneous),Business and International Management
Reference56 articles.
1. Liberty Is at Stake;Eisenhower;Vital Speeches of the Day,1961
Cited by
4 articles.
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