Electoral Myth and Reality: The 1964 Election

Abstract

On Election Day, 1964, the aspirations of Senator Barry Goldwater and the conservative wing of the Republican Party were buried under an avalanche of votes cast for incumbent President Lyndon Johnson. The margin of victory, approaching 16 million votes, was unprecedented. Historical comparisons with other presidential landslides are left somewhat indeterminate by the intrusion of third parties. However, it is safe to observe that Johnson's 61.3 percent of the two-party popular vote put him in the same general range as the striking victories of Franklin Delano Roosevelt in 1936, Harding in 1920, and Theodore Roosevelt in 1904.Before the fact, the election was also expected to be the most intensely ideological campaign since 1936, in no small measure because of Goldwater's reputation as a “pure” conservative. After the fact, doubts existed as to whether this expectation had been fulfilled. Goldwater supporters, in particular, expressed disappointment that President Johnson had refused to join battle on any of the fundamental ideological alternatives that were motivating the Goldwater camp.