Electoral Campaigning and Latin American Democratization: The Grancolombian Experience

Abstract

Does electoral campaigning in Latin America make a difference, and does it merit the attention of scholars? This was at the core of an extensive bibliographic analysis, published nearly two decades ago, which noted the paucity of literature on the subject, extending throughout the Third World and even including Western Europe (Martz, 1971). However, the rising tide of military authoritarianism dramatically reduced the relevance of the question in the region, and students of Latin American politics turned away, understandably, from concerted attention to campaigns, elections, and parties. Only with the reemergence of democratic regimes in recent years has interest turned back toward older emphases (Martz, 1990). Once again, theoretical developments have been colored by the events of the day, reorienting scholarly attention “from the military overthrow of civilian regimes and Latin American authoritarianism toward the prospects and processes of redemocratization” (Malloy, 1987).