Author:
Gerber Alan S.,Green Donald P.
Abstract
We report the results of a randomized field experiment involving approximately 30,000 registered voters in New Haven, Connecticut. Nonpartisan get-out-the-vote messages were conveyed through personal canvassing, direct mail, and telephone calls shortly before the November 1998 election. A variety of substantive messages were used. Voter turnout was increased substantially by personal canvassing, slightly by direct mail, and not at all by telephone calls. These findings support our hypothesis that the long-term retrenchment in voter turnout is partly attributable to the decline in face-to-face political mobilization.
Publisher
Cambridge University Press (CUP)
Subject
Political Science and International Relations,Sociology and Political Science
Cited by
884 articles.
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