Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
12 articles.
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1. Media selection in the presence of flexible factors and imprecise data;Journal of the Operational Research Society;2011-09
2. From Silos to Synergy;Journal of Advertising Research;2011-03
3. Advertising Media Planning in Spain: Models and Current Usages;International Journal of Advertising;1990-01
4. Simulating Media Exposure Distributions;Communications in Statistics - Simulation and Computation;1989-01
5. Advertising Decision Models: A Managerial Review;Current Issues and Research in Advertising;1985-09