FORMATION OF MARKETING STRATEGY BASED OF THE INTERACTION LIFE CYCLE OF THE ENTERPRISE AND LIFE CYCLES OF PRODUCTS

Author:

Hudz Olha1

Affiliation:

1. National University «Lviv Polytechnic»

Publisher

Black Sea Research Institute of Economics and Innovation

Subject

General Medicine

Reference18 articles.

1. Semenjuk S. (2015) Neobkhidnist rozroblennia marketynhovoi stratehii dlia pidpryiemstv [The necessity to develop a marketing strategy for enterprises]. Halytskyi ekonomichnyi visnyk (electronic journal), vol. 2, pp. 204–212. Available at: http://nbuv.gov.ua/UJRN/gev_2015_2_28 (accessed 05 March 2019).

2. Ashchaulov V. V. (2013) Formuvannia marketynhovoi stratehii pidpryiemstva z urakhuvanniam yoho korporatyvnoi misii [Forming of marketing strategy of enterprise taking into account his corporate mission]. Derzhava ta rehiony. Seriya. : Ekonomika ta pidpryiemnytstvo (electronic journal), vol. 5, pp. 50–54. Available at: http://nbuv.gov.ua/UJRN/drep_2013_5_11 (accessed 05 March 2019).

3. Bondarenko L. (2015) Marketynhova stratehiia rozvytku molochnoho pidkompleksu rehionalnoho APK [Marketing strategy of dairy regional agroindustre sub-complex]. Zbirnyk naukovykh prats Cherkaskoho derzhavnoho tekhnolohichnoho universytetu. Seriia: Ekonomichni nauky (electronic journal), vol. 40(1), pp. 98–105. Available at: http://nbuv.gov.ua/UJRN/Znpchdtu_2015_40(1)__16 (accessed 05 March 2019).

4. Boniar S. M., Hladenka Yu. V. (2013) Rol marketynhovoi stratehii v pidvyshchenni konkurentospromozhnosti pidpryiemstva [The role of marketing strategy to increase the competitiveness of companies]. Vodnyi transport (electronic journal), vol. 3, pp. 107–114. Available at: http://nbuv.gov.ua/UJRN/Vodt_2013_3_20 (accessed 06 March 2019).

5. Karachyna N. P., Zozulia I. V. (2017) Zmistovnist poniattia «marketynhova stratehiia pidpryiemstva» ta osoblyvosti yii rozrobky [The pithiness of the term “enterprise marketing strategy” and peculiarities of its development]. Ekonomichnyi prostir (electronic journal), vol. 119, pp. 165–172. Available at: http://nbuv.gov.ua/UJRN/ecpros_2017_119_19 (accessed 06 March 2019).

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